Saturday, March 10, 2012

Have Others Promote Your Book - How to Get Reviews

Reviews are more important than just getting feedback about your book. It’s common knowledge that Amazon figures reviews in their ranking system. So the more reviews you have, the better ranked your book could be.

Please stay with me until the end of the post where I’ll divulge a super million dollar secret for book promotions (I’m not selling anything, just in case this sounded like an infomercial.) Okay, maybe not a million dollars, but it sure helps.

Reviews are one of the best methods to generate buzz about your book, without you being the one shouting from the rooftops. We’ve all spent countless conversations begging our friends and relatives to “post a review, please!” It’s frustrating and many times, a fruitless endeavor. So, how do we go about getting reviews?

First, let me say NEVER PAY FOR A REVIEW. I’m sorry, I didn’t mean to shout. Countless entities out there can’t wait to take your money. Don’t go there. So, where do you go?

Book Blog Reviewers—your best friend in the world. Book Bloggers love to read books and make recommendations based on those books. Imagine reaching millions of readers. They are not paid to do this, they do it for fun, which leads to a timing drawback which I’ll address later. They can literally change the success of your book and put you in the fast lane.

Here’s how it works, once you’ve identified an appropriate book blogger, you look under “submission requirements” or “review policy” and find out what format they’ll take and what they are willing to review.
However, that doesn’t help us find them, does it? Here’s a little secret *looking side to side, whispering*

Bam, there ya go. Click on that baby and away you go; type in your category, and out pops thousands of book review sites that would be happy to review your genre. Follow these few steps and you’ll be on your way:

1. Research - take the time to find out that their site is interested in your type of novel. They will spell it out for you in the policy section.

2. Don’t mass email them. Pick out something of note in each site that you visit and comment on it in your email. They want to know that you really looked at their site and are interested in their opinion. Use their real name in the email, not the blog name.

3. Be patient - I alluded to this above. Some of the more prestigious ones that you run across may have a waiting list of months. Make sure you are okay with this before you go through the trouble of asking for a review. Most will spell this out in the “policy” section.

4. Be Polite - Don’t email them every week asking for your review. They’ll get to it and most will notify you when it’s posted. 
Many will post to Amazon, Smashwords, Goodreads and B&N, not just on their blog site.

Here’s and example of an email that I wrote to a potential book blogger, feel free to copy it and use it for yourself:

Hi Chrystal,
I am so glad that I found your blog. I love what you are doing for the young adult population. It’s great to find someone that not only does blog reviews, but does so with a real passion for books. It is apparent that you love what you do. I have recently completed a first-in-a-series Young Adult mystery/suspense novel. I’ve included a brief summary and bio, and I would be honored if you would choose it for a review.
 Thank you for your interest,
Jim  (and then the synopsis and bio would follow which included a picture of the cover)

Once they agree to review, get them the book in whatever format they request. Of course, they do not promise a great review, just an honest review. I have had wonderful experiences with book bloggers and consider some of them friends now. Meanwhile, I’ve developed a database of outlets for when my next novel comes out.

If anyone would be interested, I would love to share my spreadsheet with you that is comprised of over 100 different YA blog reviewers. Please contact me in the comment section. One thing though, you will get it in the raw form, with all my notes and stuff.

Okay, now for the super secret thing I found. Here’s the million dollar take-away. Hopefully it’s new to you as well, otherwise, I’ll look like a fool. There’s this site…
This is a hidden treasure. Once you sign up, you can fill out a promotion where you specify exactly who you want to review your book, genre, age group, even left handed bloggers if you want. You can fine-tune it to the number of Twitter and Facebook followers the reviewer has and even specify an Alexa ranking. Once your “promotion” is approved, bloggers COME TO YOU to review your book. You can choose who you want to send it to and then you wait for your review, which you can specify when, one, two or three weeks out. It is a gold mine for getting reviews. I’ve just recently found out about this and have my first promotion under review by the staff, waiting of it to go live. Imagine having 50 blog reviewers contacting me to review my book. I know—Crazy!

Good luck with both methods of review generation. As in any type of promotion, it takes time. While you’re waiting for your reviews—KEEP WRITING!
*     *     *     *     *
Jim Devitt is a Contributing Author for Indies Unlimited. The author of the #1 Kindle Bestselling novel, THE CARD, has recently moved on to the second round in the Amazon Breakthrough Novel Award competition. A version of this post appeared at Indies Unlimited on March 3, 2012


  1. This comment has been removed by a blog administrator.

  2. Thanks, Jim. This is very helpful stuff.

  3. Jim, great article. Thanks for sharing. I'd like to get a copy of your YA bloggers spreadsheet. You can reach me at maggielyons66 at gmail dot com.

  4. Sophia and Maggie, thanks for the comments. I appreciate it.

    Maggie, I'll get the spreadsheet out to you.

  5. Jim,
    It Worked!!
    I put "The Wolf's Moon by Patrick Jones on a FREE Kindle 2 day campaign on Thursday April 12 and Friday April 13th! I wanted to tell you what happened!
    First Amazon put it in non-fiction by mistake so when I couldn't find the book, I started looking and it was under non-fiction. I immediately shot off 3 emails to Amazon to correct the mistake so I could properly evaluate the Free days! They emailed back and said they would fix non-fiction to fiction. At 2:30 this morning I saw the true result! After 13,473 US downloads and 44 UK downloads, we were #40 in 100 Best Free Kindle Store, #31 in Mystery/Thriller, #10 in Thriller and...VOILA...#4 in Suspense! What an incredible ride! Thank you so much for your article. You are definately the BEST!
    Take care,
    Pat and Sandy Jones

    1. Pat and Sandy,

      Wow! So sorry I didn't respond earlier. I was on vacation and your comment slipped through the cracks. I just saw it now. Congrats on the numbers, that's fantastic! That's a huge download number, too!

      I hope all is still going strong for you and I wish you much success. If I can help in any way, please let me know.

    2. Patrick that is awesome that there were over 13,000 downloads, really incredible, but how does that lead to sales? Please explain. Thanks, Doug.

    3. Doug,

      My experience has been that there is a latent effect associated with the book downloads. I consistently get higher sales numbers for about a week or two after posting THE CARD for free for a day.

      I will usually triple the number of sales for the month in just one week following the free day.

    4. Hmm, ok Jim, it is something I will consider. It is definitely hard to crack through the plethora of titles and have people notice that the book is even there...

      Thanks, Jim. I hope the sales are still rolling!


    5. Good Luck Doug, If you need any help let me know. The sales are still going strong, I've been staying ranked in my category pretty consistently and I've been pleased with the sales. I haven't attacked the bloggers list for awhile, so the effect certainly proved to be a good kick off for the book.

    6. Hey Jim, how are you? I'm just checking in again after many marketing attempts. I could use a little advice id you have any. I have used google adwords and facebook and nothing much has happened, but anemic sales that make me want to pull out my remaining hairs...On Amazon my product page looks good, the books (so I'm told) are good. Good covers. Well edited. I have several nice reviews for each, but I can't catch a break. As a last ditch effort just yesterday I entered into KDP Select praying that some miracle happens. Any pearls of wisdom you could bestow upon me? If you prefer my direct email it is

      I do hope your sales are still going well.

      Honestly, I can't go back to the rat race. I have fought too hard and come too far....

      Your help is appreciated.



    7. Doug, You headed in the right direction! I'll email you directly with a couple of things.

    8. Jim,
      I feel somewhat like Doug. I am a fiction author and do a lot of social media. I just did two free days and got up to #50,000 which was better than my usual #400,000. I have four books in the marketplace and two more coming in the next year. I use book bloggers, although they are getting harder and harder to find since a lot of authors are using them so they ae back logged.

      I guess I'm wondering if you have any other tricks up your sleeves that I'm not doing.


    9. Lorena,

      I don't know if you know about Indies Unlimited? I write a weekly post for them, you might want to check out my articles over there, you might find some things that will help you. They get much more of my "how to" posts these days. I repost some of them over here. The link is

      Meanwhile, we have to keep studying what Amazon is doing and try to figure out there game, which is what I'm doing now. I'll let you know when I find out.

  6. Jim,

    I'm an indie YA author and I find it so hard to find YA reviewers. I'd be delighted to know who is on your YA reviewers list. Would that be possible? My email address is
    And thank you for your posts here and on Indies Unlimited - they're excellent!

    Thank you,

    Debrah (pen name Lily Stuart)