It’s been awhile since we’ve talked about Google+. As Facebook loses
the interest of many users, Google+ appears to keep growing. For me, the
visibility value of time spent on Google+ is far better than the same
keystrokes or time on Facebook. From a pure business perspective, you
might find that Google+ is the place to be.
Think about your interactions on both platforms. Most people tend to
spend a lot of time “talking” to the same people or groups of people on
Facebook. What do you do on Google+? It’s not the same is it? Typically,
you’re not sharing pictures of your kids and pets. Maybe that’s the
secret to increasing your visibility. Go where people don’t know you!
Many of you have developed your Google+ pages but have never really
used them. Think about the potential when you interact on a social
platform that’s connected to the world’s largest search engine (Google)
and the world’s second largest search engine (YouTube). Here’s some tips
on how you can build your presence on this interconnected social
platform: