It’s a new year and the Facebook changes to privacy settings — how others interact with you and what you see — are now in full force. You can read about these changes here in a December post on Indies Unlimited.
Now that things are different, how do we get the most from our
Facebook Pages? As we know, Facebook has crushed organic visibility for
Facebook Page owners. It’s quite simple why — they want you to buy ads.
Let’s talk about how we can increase our visibility within our Pages and maximize your exposure while playing the Facebook game.
Increasing engagement and visibility on your Facebook page is not
impossible, just very difficult. Here are a few strategies to chip away
and build organic growth.
Engage with other Pages – A real communication with
other Facebook Pages in your niche will go a long way toward building
relationships. When looking for the “right” Pages to engage, try to
break out of our writer circles. We are all comfortable engaging across
very common lines, but rarely do we engage with the real niche. You see,
our niche is not other writers; our niche is baseball, cancer, dogs,
truck drivers, and millions of other subjects. Make a pledge to seek out
one or two Pages that focus more on the content that you’re interested
in rather than hanging out with other authors.
Facebook is a tool – Many people are literally
trying to run their business ON Facebook. Think of Facebook as a leased
copy machine in your business. You own your website; that’s where you
want conversions to occur. Get people off Facebook and into your domain.
Quality blogs, interesting conversation and calls to action will keep
people engaged to your website.
Build your email list – Hand-in-hand with “Facebook
is a tool,” getting targeted Facebook users onto your mailing list will
help you build your business faster. We can’t control what happens on
Facebook, but we do control what happens in our domain. Use email
marketing newsletters to deepen your connections and build long-lasting
relationships with your readers.
Facebook Post less frequently – Huh? Did I just say
that? Instead of posting more often, focus on high quality, thoughtful
posts on your Facebook Page. Less is more. People get burned out. A
friend of mine posts daily. I really want to support him. Alas, you can
only do so much. Three hundred sixty-five posts a year might be a great
accomplishment, but no one can keep up with the content.
Steer away from specific Keywords – The rumor is
that Facebook is focusing on certain keywords in order to demote posts.
Words such as buy, like, share, download found within the content or the
text of a link will destroy your visibility. Stay clear of these
sure-fire self-promotion words and you’ll have a better shot at growing
Keep in mind that Facebook changes all the time. You may or may not
have experienced changes to your visibility. Just know — it will happen
eventually. Put into play a couple of the above suggestions and you
should see a blip on your Facebook EKG.
A version of this article originally posted on Indies Unlimited. Jim Devitt is the author of the #1 Kindle Bestselling
Young Adult novel, The Card and So This is Christmas.
He's also a healthcare consultant specializing in helping healthcare companies
and practices develop a social media marketing platform, and maximize cash
flow. You can find him posting weekly to Indies Unlimited
and occasionally as a contributor on Yahoo!