Combining
social and search is a powerful combination.
The
days of static websites dictating Search Engine Results Page (SERP) ranking is
over. You might even think that setting up a Pinterest or Facebook Page gets
you in the game, but it doesn’t. Activity plays a huge role in the business of
discoverability.
Even
Google’s Chairman, Eric
Schmidt recently admitted in a Bloomberg TV interview discussed in PC
Magazine, that they missed the boat on social media. In the interview he said,
“At Google, the biggest mistake that I made was not anticipating the rise of a
social networking phenomenon … Not a mistake we’re going to make again.”
