Thursday, June 26, 2014

Change: Embrace It

Change … it’s inevitable.

What we do with it makes the difference.

Around every corner, we experience change. It could be as simple as a detour sign on your way to a destination or as complex as moving across the country.

Us writer types, well, sometimes we don’t handle change very well. We need our writing space, our coffee/tea, our M&M’s and whatever else gets us through our writing sessions. Most of us need our routines or we lose all productivity.

As with anything, we need to look at change with the correct eye. Have you ever driven through vast forested areas and seen blocks of trees wiped out—looking like a patchwork pattern throughout the wilderness? Our first reaction is, “How can they do this to this beautiful area?”

Friday, June 20, 2014

Is Google+ Where You Should Be?

It’s been awhile since we’ve talked about Google+. As Facebook loses the interest of many users, Google+ appears to keep growing. For me, the visibility value of time spent on Google+ is far better than the same keystrokes or time on Facebook. From a pure business perspective, you might find that Google+ is the place to be.

Think about your interactions on both platforms. Most people tend to spend a lot of time “talking” to the same people or groups of people on Facebook. What do you do on Google+? It’s not the same is it? Typically, you’re not sharing pictures of your kids and pets. Maybe that’s the secret to increasing your visibility. Go where people don’t know you!

Many of you have developed your Google+ pages but have never really used them. Think about the potential when you interact on a social platform that’s connected to the world’s largest search engine (Google) and the world’s second largest search engine (YouTube). Here’s some tips on how you can build your presence on this interconnected social platform:

Monday, June 16, 2014

Search Engine Ranking - The Power of Social and Search

Search Engine Ranking: The power of social and search
Combining social and search is a powerful combination. 

The days of static websites dictating Search Engine Results Page (SERP) ranking is over. You might even think that setting up a Pinterest or Facebook Page gets you in the game, but it doesn’t. Activity plays a huge role in the business of discoverability. 

Even Google’s Chairman, Eric Schmidt recently admitted in a Bloomberg TV interview discussed in PC Magazine, that they missed the boat on social media. In the interview he said, “At Google, the biggest mistake that I made was not anticipating the rise of a social networking phenomenon … Not a mistake we’re going to make again.”  

Saturday, June 14, 2014

The Ultimate Supporter

I was thinking about Lynne Cantwell’s post on “Coping with Unsupportive Support” the other day and it made me think about this indie author/self publishing world we live in. We all need those words of encouragement every now and then. That is why sites like Indies Unlimited and other groups in our social media circles are so important.

It made me ask a question to myself. Do supportive groups or individuals help me reach my goal in writing? Maybe not. Before you all blast me with negative comments, hear me out for a second. As Lynne writes, “… a kind or encouraging word … is often enough to keep us plugging away.”

I agree that we all need positive feedback and support. But, that is not why you’re here. Every one of us is here because we’ve achieved some level of success in our writing venture.

“WHAT? Success?