Yup, the New Myspace has been rebranded and re-launched. What? You didn’t know the old one was gone? Technically, it never was really gone, just forgotten about.
Myspace has rebranded itself as a social entertainment network. It
focuses heavily on music and comes off as a cross between Tumblr and
Myspace is currently in “beta” test. There is suppose to be
connectivity with Facebook and Twitter, but as of this writing, the
functionality was not working.
You can sign up at www.myspace.com.
When I first signed up, I was encouraged by the changes, but that
quickly went down in flames. After providing the basics, Myspace asked
me to choose a category.
Alright, that’s cool, one of the categories is writer/journalist.
That’s about where the coolness ends. The search is very limited and it
was a little frustrating to build connections. At this time, you can
only connect with people who have created profiles in the new Myspace.
If you want to get serious with Myspace, I would click the Writer
category AND the Brand category. That way you can build your brand
around a particular publication or book. I’m not suggesting here to get
serious with Myspace (see below.)
In an effort to be “different,” the stream and profiles scroll
horizontally, that took a little getting used to. Connecting is similar
to Twitter, you can connect with others without their agreement. In my
opinion, the posting mimics Facebook, the following copies Twitter and
it is visual like Tumblr. Will it catch on? Not sure.
They make it easy
to click a playlist and listen to music, but Pandora can do the same for
Usually, in this space, I post about cool new tools and things that
help you be more productive or get your brand out there. Today, I’m
giving you a heads up on Myspace.
Don’t waste your time.
Don’t spend a half day setting up everything.
Maybe they will prove me wrong in the end, but for now, this will not
be a focus in my marketing efforts. Most big brand companies haven’t
jumped on board yet, either. It’s great for music or if you are a
musician. As an author, you can much get more mileage out of Facebook,
Twitter and especially Goodreads.
Let me know what you think. Do possibilities exist with Myspace? We’re you a Myspace junkie in the mid to late 2000s?
A version of this post by Jim Devitt originally appeared on Indies Unlimited last week.