Friday, March 28, 2014
Why do millions waste countless hours watching? Two reasons—office pools and Cinderella. Betting on the “brackets” for the tournament is huge. So much so, Warren Buffett, the finance guru, offered one billion dollars for anyone who comes up with a perfect bracket. It’s only a 9.25 quintillion to one chance of winning (by Friday there were no perfect brackets left.)
As for Cinderella, well that’s a whole other story. Millions watch to see the no-name team knock off the perennial favorites—David versus Goliath stuff. University of Dayton and Mercer are shaping up as this year’s Cinderella. If you’re still reading this, you’re probably wondering what any of this has to do with writing and publishing?
The NCAA tournament is like a microcosm of the publishing industry. When fans fill out their brackets, they typically end up with a championship involving a couple of college basketball powerhouses. Meanwhile, as you watch, you find yourself cheering for the huge upsets. A school like Dayton is the self-published author of the group, going up against the machinery of traditional publishing.
We see the same thing in our indies world. We get excited when a Hugh Howey or Martin Crosbie break through, challenging the established publishing industry. We cheer for their success and the success of indie writers in general. Is it because they’re great writers? Maybe. Is it because we all believe in Cinderella? Definitely.
Does anyone remember Florida Gulf Coast University from last year? Just what I thought. That’s one problem with the Cinderella concept. The next year, they don’t make it back. But, not always. Virginia Commonwealth University (VCU) squeaked into the tourney as an unknown several years ago and made it to the final four. Since then, they’ve become a force each year in the tournament. Most people today don’t remember that they were the Cinderella—once upon a time.
That’s what we need to do as indie authors, not just make it to the big dance, but get back there each year. The more that happens, the less it becomes a Cinderella story. The more that happens, the more our reputations improve. The more that happens, the more the traditional publishing industry takes notice.
The more that happens, the more readers won’t remember that we were the Cinderella story. Eventually, there won’t be self-published and traditionally published authors … just like VCU isn’t considered a Cinderella anymore. We’ll all be authors, enjoying our time at the big dance.
Jim Devitt is the author of the #1 Kindle Bestselling Young Adult novel, The Card and So This is Christmas. He's also a healthcare consultant specializing in helping healthcare companies and practices develop a social media marketing platform, and maximize cash flow. You can find him posting weekly to Indies Unlimited and occasionally as a contributor on Yahoo!
A version of this post appeared on Indies Unlimited.
Friday, March 21, 2014
Check out Jane Friedman's post with some great graphics on the shift in buying behaviors of readers.
|Found on media.publishersmarketplace.com|
5 Valuable Charts That Show How Publishing Is Changing
Monday, March 10, 2014
Ah, Daylight Savings Time (DST), further proof that society is a slave to the clock. It’s remarkable to think that nearly 100% of the nation moves their entire lives forward one hour. It’s quite an accomplishment considering that billions of dollars, countless person-hours and tons of research have only reduced the number of smokers in our country by 15%.
But, I digress.
Wednesday, March 5, 2014
Doctor Sleep by Stephen King
My rating: 4 of 5 stars
Loved it. A great continuation from the original story. Stephen King was back in his wheelhouse.
The story is about as good as a sequel can get. Within the first few chapters, you felt as if you just put down The Shining and picked up this book. A re-introduction of a couple of your favorite characters followed by a couple of great scenes will put you right back into the world of Danny Torrance. We all remember Danny, riding his tricycle around the resort and of course his "red rum."
You won't be disappointed with his story, decades later. While bringing the past into the present, King introduces a fresh take with new characters you can root for and villains that will scare your socks off.
Not sure how he pulled off a sequel so long after the original, but he did. Without falling into the trap of a cookie-cutter horror novel, Doctor Sleep is more robust, with deeper meaning than the original. Awesome.
View all my reviews